eCommerce Blog

To Grab Attention of Potential Customers on Website.

Consumers who are looking for any product or service does not spend much time on any website. They spend only few minutes at a particular website. Design is a very important part of website designing. An attractive website design is able to attract the visitor’s attraction. Some points or basics are mandatory for a good website design standards which are such as : good web standards, a sensible structure, and easiest way to get information.

Structure

The structure of the site should be made according to the customer needs. Always design your site structure keeping the user in mind. If any product is being sold by your site, for example you have any inventory for garment, organize garments in a some logical manner like color or alphabets or from lowest price to the highest. Just do analysis of search criteria of your visitors, and provide product information according to that. Pay attention on scalability, navigation should not have a negative effect on the growth of your site.

Web Standards

There is an important factor of web standards that must be followed by a web designing site. Site design should not create any confusion to the visitors. Web standards should be an integral part of your web marketing strategy. Better search engine results can also be obtained using web standards.

For example, some common web standards are

1. After navigation, color of visited links should be changed.

2. Account login information should be placed in the upper right corner of the page.

3. Company name should be placed in the upper left corner of the page.

For example, blue and underlined pattern for links is kept on any website. If your website doesn’t support it, customers might get confused.

Provide easiest route to visitors about your product or information

On your website, Provide easiest navigation to your visitors for your product and information. They never want to waste time in reading every word of information. Customers just want the easiest way to purchase a product and make decisions based on that.

Website creators need to recognize that if visitors cannot easily find the information they seek, they will just as quickly try another website.

Text on any web page should be readable. Choose font type and size in that way that overall design should be appealing. Provide break up in longer text. Avoid longer paragraphs in the text since they make scanning of the text difficult. Use short paragraphs, bold key words and make choice easy with clear, concise web pages.