eCommerce Blog

Imagine yourself walking into an electronics store with some of the most amazing products you’ve ever seen. Everything this store offers is unique. The store employees are kind, the prices are right. But the store looks like a warehouse, and you can’t find anything on your own. It makes you wonder whether these people are for real and if their goods genuine or…

An ecommerce template is like that brick-and-mortar storefront which helps you, guides you to layout your store tastefully.

What is a template exactly though? A template is a tool that serves as a tool, a model for enforcing a standard layout and look and feel across multiple pages or within content regions. When you change a template, any pages or regions that are based on that template are automatically changed as well. Templates provide additional standardization controls, depending on the type you use.

Some things to consider when, choosing how and where you want to display your categories. Products, item etc.

• Color scheme: Different colors solicit different emotional reactions. Understanding what emotions your site is conveying is the key. Since you will probably choose more than one color, it can be very helpful to be familiar with different color schemes together first before putting together a design.
• User friendly navigation: Do you want your navigation to be on the top, the left, or the right? Do you want both top and left navigation? Do not make your home page a cluttered shop window. Since navigation is ultimately controlled by you and your shopping cart software, making this choice before choosing a template can help give your store a unified feel.
• Having an About Us page, a prominent return policy, and contact information will determine if people can trust you or not. We don’t buy from people we don’t know. Where can you display this information so that people can find it?
• Search: Customers who use your search functionality to find products are much more likely to purchase than those who are simply browsing. Make sure it is prominent for your users somewhere in your template.

This entry was posted on Friday, July 11th, 2008 at 6:50 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.