eCommerce Blog

Major Update to Hosted Media Solution for Automating the Collection, Management and Distribution of Creative Assets

September 8, 2008. Adobe Systems has released Scene7 Media Portal 3.0 (Earlier known as Image Portal) with enhancement in its “software as a service” (SAAS) for eCommerce and multi channel marketing companies. Scene 7 Media Portal is an image torrent solution that allows to stream erratic sized high resolution versions of the same image as per request by updating its major technological platform interactive multimedia content hosted.

The Adobe Scene7 technology is used by some of the biggest companies in the world to improve their online business by publishing images with high visual impact for electronic commerce, The websites as well as couriers and electronic catalogues.

What People Says about Scene7 Media Portal 3.0:

“With the increasing demand for rich content across channels, organizations are continuously tasked with maintaining quality and brand reputation while controlling costs,” said Doug Mack, vice president of Consumer and Hosted Solutions at Adobe. “Media Portal 3.0 used with the Scene7 4.0 rich media platform makes for a truly integrated environment that helps save time and costs by delivering dynamic, data-driven content to multiple customer touch points.”

“Wrangler helps deliver high-quality, relevant apparel to consumers worldwide, and it is important that we effectively reach our retailers and consumers in a way that is convenient and swift,” says Debbie Collier, Manager of Marketing Services at Wrangler. “Having a turn-key, web-based media management solution like Scene7 Media Portal 3.0, allows us to provide product, lifestyle and brand marketing imagery instantly and in a customized format.” Scene7 4.0 Platform

As an append Scene7 Media Portal 3.0 integrated seamlessly with Scene7 ® 4.0, updating its major technological platform interactive multimedia content hosted for the specialists of electronic commerce and multi channel marketing. It includes a vast library of best practice and configurable rich media viewers to help users deliver an enhanced customer experience with little effort. Other tutorial resources are also provided to support both new and power users. Availability Media Portal 3.0 is immediately available in English while French, German, Spanish and Japanese language versions are expected by October 2008. A free 30-day trial of Media Portal can be accessed at http://www.scene7.com/triall. For more information about Media Portal 3.0 or the new Scene7 4.0 platform visit www.scene7.com

Reference: http://www.scene7.com/news/2008/20080908.asp

The yen to maintain a website with ease requires an effective and efficient content management system. This requirement gives rise to a simple and basic question, “Which content management solution to choose?” This post is aimed at discussing CMS solutions and how to select the right CMS solution for your website.

Mentioned below are a few recommendations that would help users in choosing the right CMS solution, based on their requirements.

1. Select the right service provider:
   If you do not have in-house developers; you can source a content management system from third party vendors. However care must be taken while selecting a service provider. Besides this you could also opt for a ready made CMS solution. There are many CMS ecosystems around, some of them being open source solutions like Joomla, Drupal etc. I am not opposed to them but before making a selection it is always advisable to consult an expert in this industry. Also, you should review your requirement and analyze them to be able to make a sound decision. Once you have analyzed your specific needs, you can easily choose the right solution based on your requirement. ( I have already discussed this point in detail in my previous posts)
2. Don’t get mislead by marketing gimmicks:
   Companies will use attractive marketing techniques to portray that they are the best, but don’t get carried away. Make sure to verify the company’s credentials and check references if possible. Ask for demonstrations and ensure that the CMS solution is in sync with your requirements.
3. Hidden costs hound:
   Cost factor, you can say is the key deciding factor. At the time of negotiation, one must look into the hidden cost factor. Most companies would twist their pricing structure to hide additional costs. Such unaccounted costs could have an adverse effect on your overall budget.
4. First make simple.
   “Small is beautiful” more prosaically, measure your ambition and focus on your “core business”. Make your initial objectives as simple as possible and thus avoid getting confused in the course of running the technical project. Choosing a complicated CMS may lead to inefficient performance at your end.Such projects, with time become real bible of “looser web”.
5. And the final?
   An article on CMS which does not mention anything on CMS? I think “out of the box” is no miracle solutions, but solutions that stick to your expectations at a given time are. This would effectively mean that the content management system should be based on your requirements and objectives.

I did a few experiments with two solutions namely Joomla and Drupal, and they did pretty well. I urge you to do tests on your own before you draw any hasty conclusion.

There is a wide range of shopping cart softwares in the ecommerce arena, featuring lots of user friendly options. From affordable or free shopping cart scripts to expensive customized shopping cart applications, you are sure to find suitable options for your eCommerce business. Now the question is, “How a layman who is not tech savvy, can find suitable ecommerce solution according to his/her requirement, among different types of eCommerce jargons”. If you are running a small business with less number of products; economical shopping cart software script is a good option for you, but if you run a large category of products with online payment processing and tracking, you must opt for a commercial shopping cart solution.

We can classify shopping cart software scripts into 4 groups:

• Shopping cart software developed by students for a college project.

• Shopping cart software services offered by freelancers or independent developers.

• Shopping cart software services from web hosting providers.

• Shopping cart software services from a professional IT company.

Let us take a close look at all above categories. The first group does not have practical knowledge of real business environment. Their main objective of developing shopping cart software is getting familiar with web technologies.

The second group offers an economical option for low budget projects. Independent developers and freelancers can provide good solutions at affordable prices but may be ridden with functional issues.

The third group offers shopping cart softwares along with their services and you can use shopping cart utilities as long as you pay for it. The technology offered to you might be rudimentary and outdated. It will fail to suffice all your ecommerce requirements.

The fourth group belongs to professional IT companies. A professional IT company can offer customized solution based upon requirements and business needs. Though, this option is bit expensive as compared to the other three

Which group is the best?

Before finalizing on a give option for your eCommerce application, it is recommended that you analyze your requirements. Cheaper solutions don’t provide any guarantees for technical support, maintenance and security. So if you opt to go with the cheaper solutions, you should have the technical acumen to deal with issues, all by yourself. On the other hand, professional IT companies will prove to be expensive and you must have the requite budget for a fully customized application.

“A precarious situation” – buying cheap shopping cart software or spending extra money for ecommerce solutions from IT companies? Your choice could be based on aspects such as business requirements, budget allocation and many more.

About Cartedge Ecommerce Solution:

Cartedge eCommerce Shopping Cart Software is an example of good and affordable eCommerce shopping cart software. CartEdge is an easy to use Ecommerce website solutions package with lots of advanced feature for users support. Visit http://www.cartedge.com/shopping_cart_advantages.cfm for more information.

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You want all of the features of famous online stores, without getting knee deep in code or borrowing money. Cartdege will walk you through every step of your store’s set up. Get online and start making money right away!

2. Get Noticed.

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With a selection of templates and built-in help and tools, you can create a professional looking site with a few clicks of the mouse.

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• 24×7x365 server monitoring
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6. Your success is our number one priority.

When you join the Cartedge community, we become your partner. With your ideas and our relentless innovations, we help you to create a thriving online business with the industry’s leading all in one ecommerce solution!